Dubai: Dubai Police has been ranked the world’s strongest police brand in the Institutional Brand Value Index released by Brand Finance. The force received a AAA+ rating and a score of 9.2 out of 10 in the final evaluation.The ranking was based on a comprehensive comparative study conducted across 10 countries and insights gathered from over 8,000 participating institutions.
Dubai Police demonstrated exceptional excellence in all key areas, including ethics, operational efficiency, transparency, and innovation.In all 11 performance criteria, Dubai Police outperformed leading global police forces. Key indicators where Dubai Police scored significantly above the global average include:
• Fair treatment of individuals (57%)
• Commitment and integrity (60%)
• Safety and security assurance (67%)
• Ethical behavior (59%)
• Professional conduct (62%)
• Effective duty performance (64%)
• Positive presence on social media platforms (57%)
• Transparent and efficient communication (51%)
• Crime prevention expertise (54%)
• Modernity and progressive development (54%)
• Strong presence in operational sectors (63%)
Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of Dubai Police, expressed deep gratitude to UAE President Sheikh Mohamed bin Zayed Al Nahyan and UAE Vice President, Prime Minister, and Ruler of Dubai Sheikh Mohammed bin Rashid Al Maktoum for their visionary leadership and guidance in achieving this global milestone.
He emphasized that Dubai Police is not merely a law enforcement agency, but also a strategic partner in building a safe, progressive, and sustainable society.
Al Marri also highlighted the critical role of the force’s innovative initiatives in achieving this distinction, including:
• Smart Police Stations (SPS)
• UAE SWAT Challenge
• Community engagement events
• E-sports tournaments
• ‘Esaad’ program
David Haigh, Chairman and CEO of Brand Finance, congratulated Dubai Police on attaining the top global ranking.
