Dubai: In a landmark move that underscores its international growth strategy, Bajaj Electricals, one of India’s leading consumer appliances and lighting companies, has announced a strategic partnership with Fakhruddin General Trading Co. LLC, a prominent Dubai-based distributor known for bringing global brands to the Middle East.
This collaboration marks the beginning of a long-term alliance aimed at expanding access to Bajaj’s premium range of home appliances, fans, and lighting solutions across the UAE. As part of the initiative, Fakhruddin General Trading—a group company of Fakhruddin Holdings with over 63 years of market legacy—will open an exclusive Bajaj brand store in Dubai. The store will showcase products tailored to meet the diverse needs of both residential and commercial consumers in the region.
Mr. Vishal Chadha, COO – Consumer Products at Bajaj Electricals, commented, “Our collaboration with Fakhruddin General Trading marks a key milestone in our global journey. The UAE’s dynamic market aligns perfectly with Bajaj’s commitment to delivering innovative and high-quality products worldwide.”
Echoing the sentiment, Mr. Husainy Fakhruddin, Chairman of Fakhruddin General Trading, stated, “Partnering with Bajaj Electricals reinforces our mission to offer trusted global brands in the region. We are confident that Bajaj’s offerings will enrich the local market and resonate with consumer expectations.”
Bajaj Electricals is currently present in over 30 countries, including key markets such as the UAE, UK, Nigeria, Vietnam, and Mauritius. This latest expansion strengthens its global presence while reinforcing its growing e-commerce and distribution networks.
With the UAE’s climate and cultural affinity to Indian culinary and lifestyle practices, demand is rising for robust, stylish, and energy-efficient appliances. Bajaj’s extensive portfolio—featuring cooling systems and advanced kitchen gadgets—is uniquely positioned to meet this need.This partnership not only signifies Bajaj’s entry into the UAE retail sector but also reflects the brand’s ongoing mission to serve evolving consumer needs globally through quality, trust, and innovation.
