Apple officially unveiled its iPhone 17 series on September 9 during the highly anticipated “Awe Dropping” event in California, and now UAE customers have full access to pricing, colour options, storage configurations, and pre-order dates. With pre-orders set to begin on Friday, September 12 at 4pm UAE time, Apple fans in the Emirates are among the first in the world to access the latest generation of iPhones. The new lineup promises significant upgrades in performance, camera systems, battery life, and design, reinforcing Apple’s commitment to cutting-edge technology.
The iPhone 17 series includes four models: iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max, each designed to cater to different consumer preferences. The iPhone 17 offers colours such as Lavender, Mist Blue, Sage, White, and Black, with storage options of 256GB and 512GB, priced at Dh3,399. The iPhone Air stands out for its ultra-slim design and comes in Space Black, Cloud White, Light Gold, and Sky Blue, with a 1TB storage option, priced at Dh4,299.
For users seeking high-end performance, the iPhone 17 Pro is available in Cosmic Orange, Deep Blue, and Silver, with 256GB, 512GB, and 1TB storage variants, retailing at Dh4,699. The top-tier iPhone 17 Pro Max introduces a new 2TB storage option and is priced at Dh5,099. All models will be available for pre-order starting September 12 and officially available in stores from September 19.
UAE customers can expect crowded launch-day scenes, especially at popular Apple Store locations like Dubai Mall and Mall of the Emirates. Apple’s new iPhones feature notable improvements such as enhanced camera systems, including advanced Dual Fusion technology, longer battery life, faster wired charging, and the power of the A19 chip with Apple Intelligence.
The pricing strategy reflects slight adjustments to accommodate the advanced Air and Pro models, providing a competitive offering in the UAE market. With early access to the latest technology, Apple continues to strengthen its market position in the Emirates, where tech-savvy consumers are eager for cutting-edge innovations.
