Dubai:In a landmark development for the region’s investment landscape, O Gold, the UAE’s first Emirati fractional gold and silver ownership app, has announced a strategic partnership with Emirates Gold, one of the Middle East’s most trusted and long-established precious metals refineries. This collaboration aims to redefine how everyday investors in the UAE access and invest in certified gold and silver.Through this alliance, O Gold’s growing user base of over 75,000 active investors will now enjoy direct, seamless access to refinery-certified gold and silver products from Emirates Gold — at competitive rates and with guaranteed authenticity. The integration will be powered by O Gold’s proprietary platform, the OGold Wallet, which offers users a fast, transparent, and convenient way to invest in fractional or full units of precious metals.“Our partnership with Emirates Gold is a pivotal moment for O Gold and our users,” said Bandar Alothman, Founder of O Gold. “We are committed to democratizing access to precious metals, and this collaboration directly addresses that goal. Users can now be assured of the authenticity, quality, and competitive pricing of their gold investments — all within the convenience of the O Gold app.”Founded in 1992, Emirates Gold has played a vital role in shaping the region’s gold and silver market for over three decades. Renowned for its rigorous quality controls and UAE Good Delivery certification, Emirates Gold brings a wealth of industry credibility and trust to this partnership.
“We are proud to join forces with O Gold, a pioneering platform that is transforming how investors across the UAE engage with precious metals,” said Abhijit Shah, CEO of Emirates Gold. “Together, we’re setting a new standard for accessibility, security, and trust in the investment market.”As part of the collaboration, O Gold users will now have privileged access to a wider range of gold and silver bars and coins, delivered securely to their homes. These products will be sourced directly from Emirates Gold’s refinery, ensuring transparency in pricing and supply chain integrity.By fusing Emirates Gold’s legacy of excellence with O Gold’s innovative digital platform, the partnership signals a major shift toward real-asset ownership made easy, secure, and inclusive. It also strengthens O Gold’s position as the go-to platform for fractional and full precious metal investments in the region.
This strategic move is expected to catalyze a new wave of investors seeking safer, tangible alternatives to diversify their portfolios — ushering in a future where gold is just a tap away.
