Dubai : India’s rapidly growing fashion powerhouse, Brand Studio Lifestyle Pvt. Ltd., has officially stepped into the Middle East market through a strategic collaboration with UAE-based Rapheal Lifestyle. The expansion sees the launch of three flagship stores—at BurJuman Mall (Dubai), Sahara Centre and Mega Mall (Sharjah)—all inaugurated today by Indian cricketer and Rapheal Lifestyle brand ambassador, Sanju Samson.The move marks a milestone for Brand Studio Lifestyle, the parent company behind popular fashion brands Highlander and Tokyo Talkies, known for their street-smart, youth-oriented fashion offerings. With over 30 million units sold across India, these brands now aim to redefine everyday fashion for the Gulf’s trend-conscious youth.
“This is more than just a retail launch—it’s a lifestyle revolution,” said Rapheal Pozholilparambil, Founder & Chairman of Rapheal Group, at the grand opening. “With Highlander and Tokyo Talkies, we’re not just introducing new clothes—we’re bringing in a new vibe, one that’s expressive, affordable, and aspirational.”
A Bold Step Towards Global Expansion
Founded by a team of six entrepreneurs in Bangalore, Brand Studio Lifestyle has rapidly scaled operations in India, opening 37 stores in nine months, and aiming to hit 75 by March 2026. The Middle East venture signifies its transition from a digital-first disruptor to a global omnichannel fashion brand.
“This is a defining chapter in our journey,” said Shyam S Prasad, Co-Founder & CEO of Brand Studio Lifestyle. “Our partnership with Rapheal Lifestyle will allow us to export India’s confident, youth-driven fashion culture to a global audience.”
Beyond the initial three store launches, the company has plans to open seven more outlets across the region by March 2026, supported by a robust supply chain network and over 200 vendor partners, all orchestrated from a 300,000 sq. ft. logistics centre.
About the Brands
Both Highlander and Tokyo Talkies roll out 800+ new styles monthly, driven by a data-backed “concept-to-consumer” model. Their product range spans men’s and women’s western wear, ethnic wear, and accessories, catering to the full wardrobe needs of the modern consumer.
Rapheal Lifestyle: Building a Lifestyle Ecosystem
The retail venture is a new frontier for Rapheal Lifestyle, the consumer-facing division of the multi-billion-dollar Rapheal Group, known for its presence in construction, glass and aluminium, and film production sectors across the MENA region.
“This collaboration is about setting a benchmark,” Mr. Rapheal added. “We’re creating a retail experience that blends quality, trendiness, and speed—paving the way for future expansions into fast commerce, fragrance, and premium global labels via curated dropshipping.”
Looking Ahead
As Brand Studio Lifestyle and Rapheal Lifestyle join forces, the Middle East fashion market is set to welcome a bold, youth-centric, and agile new player. This launch not only underscores the rise of Indian fashion brands on the global stage but also sets a strong precedent for future Indo-Gulf collaborations in lifestyle and retail.
