Dubai: LOT, the innovative value retail concept by LuLu Group, has been crowned “Most Admired Value Retailer of the Year” at the 15th edition of the Middle East Retail Forum (MRF), held at the JW Marriott Marina, Dubai.
Representing LOT by LuLu Retail, Mujeeb Rehman (Director of Buying), Aravind Padmakumari (Business Development Manager), Thamburu Jayasree and Nikhil Ragesh (Digital Marketing Executives), and Shahana Sulaiman (Senior Digital Marketing Executive) received the award at the prestigious ceremony, which celebrated excellence across the region’s retail industry.
Competing against leading retail powerhouses including Apparel Group, ADNOC, Landmark Group, and Majid Al Futtaim, LOT’s recognition reflects its disruptive approach to value-driven retail, offering customers affordable, stylish, and high-quality shopping experiences.
Launched as LuLu Group’s dedicated value shopping format, LOT offers a wide range of fashion, footwear, home essentials, electronics, toys, accessories, and lifestyle products at unbeatable prices. LOT’s stores are designed with a modern, easy-to-navigate layout, making budget-friendly shopping both convenient and exciting. Currently, LOT operates more than 25 stores across multiple GCC countries, with ambitious expansion plans to introduce the concept to new international destinations. By combining LuLu’s global sourcing strength with a focus on affordability and quality, LOT is rapidly becoming a go-to destination for smart, value-conscious shoppers.
“This award is a strong endorsement of our commitment to redefine value shopping in the region. LOT is designed to meet the needs of today’s smart, price-conscious shoppers, bringing them a modern retail experience without compromising on quality,” said Mujeeb Rahiman, Director of LuLu Group and Head of LOT Concept.
The Middle East Retail Forum (MRF) is one of the region’s most prestigious platforms celebrating innovation and transformation in retail. This year’s awards highlighted standout achievements across multiple categories, including Retail Innovation & Transformation (ADNOC), Retail Launch (Disney Store), Store Design (Threads ME), Tech Adopter (Asics), Customer Initiative (Jetour), Fashion Brand Campaign (Babyshop), and Brand Campaign – Food & Beverage (Costa Coffee).
LOT’s recognition underscores LuLu Group’s continued efforts to redefine modern value retailing. Leveraging its global sourcing network, deep market understanding, and innovative store concepts, LuLu is committed to delivering affordable excellence to its growing customer base across the GCC and beyond.
