Dubai is hosting Diflex 2025, the Middle East’s largest B2B footwear and leather trade exhibition, offering global manufacturers and brands new opportunities to expand into Middle East and Africa (MEA) markets. The event comes at a crucial time as producers face tariff pressures from the United States, making diversification and regional partnerships increasingly vital.
Organizers Verifair emphasized that the fifth edition of Diflex aims to help manufacturers reduce tariff burdens by expanding their presence in the MEA region. With tariffs affecting pricing and competitiveness, the exhibition provides a strategic platform to explore alternative trade hubs, establish partnerships, and strengthen resilience in a volatile market.
“Industry leaders are now giving greater importance to MEA markets as they look for solutions to maintain competitiveness through diversification, strategic partnerships, and low-tariff manufacturing bases,” said Jean Joshua, Managing Director of Verifair.
Running from 23 to 25 September, Diflex 2025 features more than 250 brands and over 10,000 product lines, attracting an estimated 5,000 trade visitors from around the world. Exhibitors from 16 countries are participating, with India, Italy, and the European Union among the largest contributors. The show presents a wide range of trending, luxury, and stylish products for regional buyers.
According to Mordor Intelligence, the MEA leather goods market is projected to reach USD 37.51 billion in 2025, driven by increasing purchasing power and urbanization, with a CAGR of 4.11%. By 2030, the market is expected to grow further to USD 45.88 billion. Apart from China and India, participants include Italy, Portugal, Egypt, Syria, Spain, Thailand, Pakistan, UAE, Jordan, and Turkey.
The event is supported by the Council for Leather Exports (CLE), India’s Ministry of Commerce, and Italy’s Associazione Promotori Vendite Calzature (ASOPROV), highlighting its global relevance and trade significance.
