Fresh attractions at Dubai Parks and Resorts and Global Village lead the operator’s offensive as Gulf leisure competition sharpens
DUBAI — Dubai Holding Entertainment is developing a new theme park alongside a slate of high-profile attractions across its premier destinations, chief executive Fernando Eiroa confirmed during the seasonal reopening of Dubai Parks and Resorts.
The operator is keeping exact specifications of the planned park under wraps until formal public reveals, but preliminary additions will roll out over the coming months across Dubai Parks and Resorts and Global Village.
“We will be adding new experiences and a new park in the near future, but I cannot disclose them until we are ready to talk to the public,” Eiroa said, emphasizing that the incoming projects directly target consumer demand.
A new roller coaster and multiple themed rides are bound for Global Village, one of the region’s largest seasonal cultural events. Eiroa acknowledged delays on certain installments, meaning specific launch dates remain unannounced, though new international dining concepts, country pavilions, and revised concert lineups will accompany the seasonal opening.
Dubai Parks and Resorts is introducing 14 attractions at its Riverland hub, alongside refreshed stage programming at Motiongate Dubai. Headlining the Riverland expansion is an Automobili Lamborghini racing simulator center, a cosmic-themed bowling alley with arcade gaming, an extended outdoor go-kart circuit, and several licensed dining venues.
The capital expenditure drive comes as the GCC leisure market experiences aggressive expansion, driven by multi-billion-dollar entertainment developments across Abu Dhabi and Saudi Arabia.
Rather than chasing rival footprints blindly, Eiroa stated the company’s defense relies on rapid operational adjustments, dynamic season passes, and multi-asset ticket bundling. The group is also leaning harder into hospitality extensions, bringing back its outdoor T-REX Glamping offering following an abbreviated inaugural run.
Despite recent turbulence in regional flight schedules that softened foreign arrivals, leadership anticipates quick market recovery, buoyed by returning airline routes and robust domestic footfall. While declining to publish targets for 2027, Eiroa pointed to Global Village’s historical post-hiatus rebounds as proof of resilient local leisure appetite.
