Eastern has been reported as the No.1 Indian spice brand in the UAE with the highest household penetration, according to the Numerator Household Panel Study conducted by Worldpanel UAE for the October 2025 MAT period.
This milestone highlights Eastern’s deep-rooted presence in UAE kitchens and its strong position in a category driven by trust, familiarity, and culinary heritage. Eastern is the flagship brand of Orkla India, one of the leading food brands across the GCC.
For the financial year ending March 2025, Orkla India’s GCC business—led by the Eastern brand—recorded a robust compound growth of over 14% over three years. To sustain this momentum, Orkla India plans to further strengthen Eastern’s portfolio through continuous innovation, expansion across spices and convenient food formats, and enhanced distribution across more than 16,000 outlets in the region.
With its strong market presence in the UAE, Eastern is enjoyed by households across age groups and nationalities. Beyond Indian spice blends, the brand also offers a dedicated Arabic spices range, specially developed to meet local culinary needs. This category continues to witness strong growth, supported by a wide product range and regionally relevant communication.
Eastern is also committed to making traditional Kerala cuisine more accessible to younger consumers with busy lifestyles. Innovative launches such as the ‘5-Minute Breakfast’ range reflect the brand’s focus on convenience without compromising on authentic taste. These additions underline Eastern’s dedication to preserving culinary heritage while introducing new categories and innovative food solutions for the region.
Commenting on this achievement, Ashwin Subramanyam, CEO – International Business, Orkla India, said:
“With Orkla India now listed on Indian stock exchanges, our international business is entering an exciting new phase of growth. Eastern’s strength in the UAE and across the wider GCC region is a testament to the trust we have built over decades. This positions us strongly to delight more consumers with cooking solutions that make mealtimes enjoyable. Our focus remains clear—ensuring adaptability, innovation, and scale, while keeping local UAE and GCC consumers at the heart of everything we do.”
Orkla India remains committed to nurturing and expanding its business across the Middle East, leveraging strong consumer insights and a deep local presence.
