Upgrade Designed to Simplify Customer Journeys and Enable Easier Service Completion Through a Unified Conversational Experience
Dubai. Roads and Transport Authority. 22 October 2026: Dubai’s Roads and Transport Authority (RTA) has upgraded Mahboub, its virtual assistant, using AI assistant technology to simplify the customer journey and facilitate the completion of RTA services through a unified conversational experience. The enhanced version is being prepared for public rollout as part of RTA’s Artificial Intelligence Strategy 2030.
New Capability: Coordinating and Executing Procedures
Mahboub uses AI assistants to coordinate and execute services involving interconnected steps, in addition to the information and services it currently provides. Depending on each customer’s request, the system activates specialised AI assistants to coordinate and carry out the required procedures, such as paying vehicle fines and then renewing vehicle registration, according to the customer’s needs.
Simpler Customer Journeys and Targeted Impact
The system enables customers to complete these procedures within a single conversation. The process includes using the UAE PASS digital identity for verification and the Dubai Sadad platform for payment.
The initial scope focuses on vehicle licensing services, including vehicle registration renewal, vehicle fines payment, a clearance certificate issuance and number plate reservations renewal. Mahboub supports Arabic and English, with language models fine-tuned to suit the local context.
Mahboub aims to reduce the need for customers to switch between pages and channels, as well as the number of steps required to complete transactions. It is also expected to reduce the time and effort involved in accessing services. Development is being carried out in accordance with RTA’s established governance and cybersecurity procedures.
The enhancement reflects RTA’s drive to develop leading, customer-centric digital services and reinforce Dubai’s standing with the aim of establishing the emirate as a global leader in trusted, smart government services.
