ChatGPT users in the United States may soon start seeing advertisements as OpenAI prepares to test ads on the popular artificial intelligence chatbot in the coming weeks.
The company announced on Friday that advertising will initially be introduced for free and lower-tier subscribers, while paid users will continue to enjoy an ad-free experience. The move is part of OpenAI’s efforts to generate additional revenue as operating costs rise alongside the growing popularity of its AI tools.
Generative AI platforms like ChatGPT require vast computing power and infrastructure, making them expensive to maintain. While millions of users worldwide rely on ChatGPT for work, study and everyday tasks, OpenAI has until now avoided placing ads within the chatbot interface.
The decision reflects a broader shift in how AI companies balance user experience with financial sustainability. OpenAI said it would roll out ads carefully and monitor feedback closely to ensure they do not interfere with the quality or usefulness of the service.
For now, the advertising test will be limited to the US market. There is no confirmation yet on when or if ads will expand to other countries.
As AI tools become more deeply integrated into daily life, OpenAI’s move could set a precedent for how future AI services are funded — potentially reshaping how users interact with chatbots in the years ahead.
