The retail chain unveils plans for a 75,000-square-foot mall in Shawamekh and aims to double its emirate footprint to 36 outlets by 2028.
ABU DHABI, Oct 19 :Al Madina Hypermarket has launched the 15th edition of its annual shopping campaign, ‘Winter Drive Season 15’, offering customers across 19 Abu Dhabi outlets the chance to win six Dongfeng Mage SUVs and major electronic appliances starting October 22.
The promotional campaign, which runs through January 24, 2027, marks the retailer’s 15th year of operations in the UAE capital. Shoppers spending a minimum of Dh50 at any Al Madina store in the emirate enter a bi-weekly draw to win a vehicle, alongside prizes including iPhones, smart televisions, refrigerators, and washing machines.
Group executives unveiled the campaign at a media briefing at the Novotel Abu Dhabi Gate Hotel, using an artificial intelligence-driven robotic display to present the season’s brand identity.
Directors Shahabas Salam, Faiz Muhammad Poyil, and Muhammad P.K. attended the launch, accompanied by Assistant General Manager Shafeeq Hameed, Operations Manager Lucky Ramachandran, and Purchase Manager Shafeer Kolakkattil.
The group outlined an aggressive brick-and-mortar retail expansion alongside the retail drive. Within three months, Al Madina plans to open a 75,000-square-foot shopping mall in Shawamekh. The project will feature an Al Madina hypermarket as its anchor tenant, flanked by roughly 50 independent retail units.
Two additional hypermarkets are scheduled to open during the first quarter of 2027 in Mohamed Bin Zayed City (MBZ City) and Shakhbout City.
Founded in 1971, Al Madina made its Abu Dhabi debut 15 years ago with a single store in Al Raha. Management confirmed long-term strategic plans to expand the current network of 19 branches across the emirate to 36 locations by the end of 2028, targeting emerging residential districts and growing commercial corridors.
