Corporate Milestone: Company celebrates 10th anniversary and announces expansion into Kerala with comprehensive ‘my team’ division.
DUBAI: In a historic move for the corporate landscape in the United Arab Emirates, leading business setup consultancy Startup Works has officially signed popular Malayalam cinema actor Asif Ali as its brand ambassador. This marks the very first time a corporate business setup firm in the UAE has appointed a mainstream movie star to represent its brand.
The official signing ceremony took place at the company’s headquarters in the Aspin Commercial Tower, located on the prestigious Sheikh Zayed Road in Dubai.
Addressing the media during the event, Asif Ali expressed his enthusiasm for the partnership. He shared insights into his association with Startup Works and discussed the company’s visionary future plans, emphasizing how the consultancy bridges the gap for aspiring entrepreneurs looking to establish a foothold in the competitive UAE market.
A Decade of Excellence and Expanding Horizons
The high-profile event also marked the official launch of Startup Works’ 10th-anniversary celebrations. Over the past decade, the firm has established itself as a trusted partner for global entrepreneurs and SMEs. During the ceremony, the management proudly announced that the company has successfully served over 35,000 satisfied clients during its ten years of operation.
Looking ahead, Startup Works is set to expand its footprint beyond the Middle East. As part of its strategic growth roadmap, the company announced upcoming operations in Kerala, India, aiming to assist non-resident Indians (NRIs) and local entrepreneurs with seamless corporate cross-border transitions.
Launch of ‘my team’ and Integrated Corporate Services
To further streamline operations for business owners, Startup Works unveiled its ambitious new division called “my team”. This initiative is designed to offer a holistic, all-in-one corporate ecosystem.
Under this new division, entrepreneurs can access critical corporate support services under one roof, including:
- Human Resources (HR) and Talent Acquisition
- Finance, Accounting, and Auditing
- Corporate Compliance and Legal Frameworks
- Strategic Business Consultancy and Support Services
The management highlighted that the cornerstone of this initiative will be the eFirst All-in-One platform. This comprehensive service model will transition clients smoothly from initial business setup to daily operational management, mitigating the traditional bureaucratic hurdles faced by new startups.

The landmark event was attended by prominent corporate leaders, including Jamad Usman (Founder and CEO of Emirates First Group), Sajeer (Executive Director), and Hijaba Abdullah (Director of Operations at Startup Works).













































