BCC Group International, one of the UAE’s fastest-growing diversified conglomerates, has unveiled a landmark employee rewards program after recording an impressive 130% year-over-year growth, reaffirming its commitment to a people-first corporate culture.
The announcement was made during the company’s Annual General Meeting (AGM) on January 29, 2026, at Atlantis The Royal, Palm Jumeirah, celebrating the group’s rapid expansion across key sectors in the UAE. Under the leadership of Founder and Chairman Mr. Amjad Sithara, BCC Group highlighted the pivotal role of its workforce in driving sustained growth, positioning the company as one of the region’s most sought-after employers.
Strong Growth Driven by Strategic Expansion
BCC Group’s remarkable 130% growth was fueled by strategic diversification, operational excellence, and expansion into high-growth sectors such as construction, manpower services, facilities management, and real estate. The group employs over 20,000 professionals across the UAE.
A key milestone was the acquisition of a majority stake in AJAD Real Estate, strengthening BCC Group’s footprint in the UAE’s booming property market. The introduction of the region’s first 100% commission model for real estate agents underscores the group’s innovative approach to business.
One of the UAE’s Most Generous Employee Rewards Programs
In recognition of employee dedication, BCC Group unveiled one of the UAE’s most comprehensive rewards programs:
- 30% salary increase for all employees across levels
- Premium SUVs gifted to all managers
- Exclusive luxury benefits to enhance motivation, work-life balance, and retention
Chairman Amjad Sithara stated during the AGM:
“Our success is built on leadership, discipline, and collective team effort. We believe excellence must be recognised and rewarded.”
The incentives go beyond conventional compensation, reflecting BCC Group’s focus on building a high-performance, employee-centric culture.
Focus on Sustainable Growth and Talent Retention
The program aligns with BCC Group’s vision of long-term sustainable growth, reinforcing talent retention in the competitive UAE job market. Industry observers note that the company’s people-first strategy has been a key driver of its rapid growth and diversification, setting a benchmark for employee engagement in the corporate sector.
The Man Behind BCC Group
Amjad Sithara, a first-generation entrepreneur from Kannur, Kerala, India, has grown BCC Group into a multi-sector powerhouse spanning the UAE, GCC, and India. His leadership embodies entrepreneurial grit, strategic foresight, and a strong focus on empowering employees.
