Big Bad Wolf Books, the globally renowned travelling book sale, will take place at Dubai Studio City from February 26 to March 8, 2026, offering millions of books at unbeatable prices starting from AED 2. The event is organized in collaboration with the Sharjah Book Authority and Dubai Culture & Arts Authority.
With the 2026 theme “Beyond the Noise,” the sale emphasizes reading as a tool for deeper insight, reflection, and lifelong education. Over the years, Big Bad Wolf has become a staple in Dubai’s cultural calendar, drawing thousands of families, teachers, students, and reading enthusiasts from across the Emirates.
The extensive collection features children’s literature, academic resources, novels, non-fiction works, and self-improvement books, ensuring accessibility for readers of all ages and backgrounds. The organizers highlighted that the initiative goes beyond discounts, aiming to foster critical thinking and promote reading habits, particularly among youth.
Andrew Yap, Co-Founder of Big Bad Wolf Books, stated that the event has transformed into a cherished annual family experience. Meanwhile, representatives from the Sharjah Book Authority emphasized that the collaboration strengthens efforts to broaden access to knowledge and reinforce the UAE’s cultural development goals.
Recognized as the largest book sale in the Middle East, the event will operate daily from 10:00 AM until 2:00 AM with free admission, making it one of the most accessible literary events in the region.
Event Details:
Venue: Dubai Studio City
Dates: February 26 – March 8, 2026
Opening Hours: 10:00 AM – 2:00 AM
Entry: Free
Prices: From AED 2
